Speakers 2025

Mick Crowley

Mick Crowley

Managing Director, Meat & Livestock Australia

Mick has more than 20 years’ experience within the Australian red meat industry, holding a range of commercial positions including livestock procurement, processing, plant quality assurance, supply chain management, sales and marketing. This includes operating his own business marketing livestock, running beef processing for branded beef exporters and holding his own meat export license. His family operate a stud and commercial beef cattle company in Barraba, in northern NSW.

Mick originally joined MLA in 2009 where he managed the Meat Standards Australia program. In 2012 he moved with his family to Brussels, taking on the role of International Business Manager for EU and Russia. He returned in 2015 as the Program Manager – Meat Standards Australia, and joined MLA’s Executive Team in 2016 where he was the General Manager Research, Development and Adoption. This business unit was responsible for investments in RD&A across the supply chain including livestock genetics, on farm productivity, eating quality, sustainability innovation, automation, objective measurement, market access science and product innovation.

Mick left MLA in 2022 to become the CEO of Herefords Australia, working closely with the seedstock sector to drive commercial outcomes for all customers along the beef supply chain.

He returned in 2024 after being appointed Managing Director, and is also Chair of the MLA Donor Company Limited and Red Meat Traceability Systems.

Mick also had a long association with ICMJ from 1997 competing as a student before becoming the Australian coach for six years and president of the association until 2012.